Red Cross launches Public Awareness Campaign

The American Red Cross of Mass Bay and the MBTA are promoting the Be Red Cross Ready public awareness campaign in Boston to disseminate the importance of preparing for a disaster before it strikes. The campaign is spreading the message to the millions of people who ride the MBTA each week who in turn will share this information with their family, friends and colleagues. It can be seen in 300 educational car cards system and will be up for the months of April and May. It encourages the three simple Be Red Cross Ready steps of 1. Get a kit; 2. Make a plan; 3. Be informed

The "Be Red Cross Ready" campaign is a part of a larger plan to help individuals and families prepare for unexpected emergencies through preparedness. This past year alone, your Red Cross educated 85,000 people through community disaster education.